Digital Marketing Exam 10-2023 (Malad East Branch)

Category: Digital Marketing

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Pro-Digital Marketing Exam 10-2023 (Malad East Branch)

Math quiz helps us to increase our knowledge

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In the context of digital marketing, what is "SEM" an abbreviation for?

Search Engine Marketing

Social Engagement Metrics

Strategic Email Marketing

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What is the primary goal of content marketing?

Creating valuable and relevant content

Directly selling products

Maximizing social media likes

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What does SEO stand for?

Social Engagement Outreach

Search Engine Optimization

Software Engineering Online

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What is the "Google AdWords" platform now known as?

Google Advertising Network

Google Marketing Suite

Google Ads

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In the context of email marketing, what is an "open rate"?

The percentage of emails sent that result in a conversion

The number of emails delivered to the inbox

The percentage of recipients who open and read the email

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What does CTA stand for in digital marketing?

Click-Through Analytics

Customer Targeted Advertising

Call-to-Action

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What is the primary focus of a PPC (Pay-Per-Click) advertising campaign?

Increasing social media followers

Paying for every click on an ad

Optimizing website design

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Which term refers to online advertising that is billed based on the number of times an ad is shown?

CPC (Cost-Per-Click)

CPM (Cost-Per-Mille)

CPA (Cost-Per-Acquisition)

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What is the purpose of A/B testing in digital marketing?

Determining which content is most visually appealing

Testing different variations to identify the best performer

Increasing website traffic

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What is the term for optimizing a website's design and structure to enhance its visibility on search engines?

Content marketing

SEO (Search Engine Optimization)

Affiliate marketing

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What does the acronym ROI stand for in digital marketing?

Return on Investment

Rate of Inbound Leads

Reach of Influential Online content

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What is the main goal of a "call-to-action" (CTA) in digital marketing?

To create engaging blog content

To provide customer service support

To prompt the audience to take a specific action, such as making a purchase or subscribing

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Which digital marketing metric measures the percentage of visitors who leave a website without taking any action?

Conversion rate

Click-through rate

Bounce rate

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Which of the following is NOT a social media platform?

Facebook

Instagram

SEO

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What is a "landing page" in digital marketing?

The homepage of a website

A page where visitors land after clicking an ad or link

The checkout page of an e-commerce site

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In digital marketing, what is the term for targeting ads to users who have previously visited your website?

Social listening

Retargeting

PPC (Pay-Per-Click)

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Which social media platform is best for professional networking?

Facebook

Instagram

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In digital marketing, what is the term for the process of tracking website visitors' actions?

Content management

Analytics

Email automation

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What is the term for paid advertisements that appear at the top of search engine results pages?

Organic listings

Display ads